There are three ingredients in the good life: learning, earning and yearning. —Christopher Morley

Ban Mittal, Ph. D.

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Banwari Mittal holds an MBA from IIMA and a Ph.D. in marketing from the University of Pittsburgh. A professor of marketing, Mittal has taught at SUNY, Buffalo, the University of Miami, the University of New South Wales (Sydney, Australia), and Northern Kentucky University (current affiliation).

His research has been published in such journals as Journal of Marketing, Journal of Marketing Research, Journal of Retailing, Journal of Economic Psychology, Psychology & Marketing, Journal of Consumer Behaviour, and Marketing Theory. His paper on advertising ("Where is the Beef ..") in Journal of Marketing won the "Best paper in the last five years in all AMA Journals. "He has served as Associate Editor for Journal of Business Research (2000-2004).

He has coauthored three books: ValueSpace (McGraw-Hill 2001,, with Jag Sheth), “Consumer Psychology/Consumer Behavior: How Humans Think, Feel, and Act in the Marketplace” (with Jill Avery, Robert Kozinets, Priya Raghubir, and Arch Woodside;, 2007, 2010, 2013, 2016, 2021); and Consumer Psychology—A Modernistic Explanation (2021). He is also the author of two popular interest books: 50 Faces of Happy (2020) and Voices from Behind the Mask (2021)

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